MANUFACTURING COMPANIES WITH TECHNOLOGY
TECHNOLOGY SALES ARE BROKEN
Manufacturing companies across the country are struggling with the labor shortage. Automation technology is there to help, but many inefficiencies prevent customers and vendors from connecting.
Cold calling remains the primary lead generation in b2b sales, but it rarely satisfies either of the parties: it's expensive and annoying.
Salespeople are doing too many cold calls to get very few qualified meetings. Dialing and Smiling, as SDRs often say, with much self-irony.
People receiving those calls are not happy either. So much waste and frustration - so few meaningful connections.
What if instead of cold calling, customers and vendors would connect through a warm, double opt-in introduction by a trusted 3rd party?
The trusted party that knows both the customer with their needs and the vendor with their capabilities and priorities.
We enable intelligent matching, but manufacturing technology sales are too complex for simplified "swipe left, swipe right" dynamics.
We use intelligent algorithms to assist the matching, but the human-to-human connection is the key, as is people's trust on both ends.
Manufacturing companies share their technology needs with us. We regularly speak with many companies. We don't need to sell, so we listen unbiasedly. Hence, we often know more than any standalone technology company.
Our advanced analysts constantly monitor the market for the latest and greatest technology. Vendors share their ideal customer profiles and priorities; we know their business models and preferred channels.
When there is a fit between the manufacturing company's needs and the technology vendor's capabilities, we connect the parties through a double opt-in intro. No more cold calling. The vendor only pays for completed meetings.